Beskrivning av upphandlingen
Introduction
Stockholm Business Region AB and its subsidiaries are hereby inviting tenderers to submit tenders for the procurement of digital services in China.
Contracting authority
The contracting authorities comprise Stockholm Business Region AB, the parent company, and its subsidiaries Invest Stockholm Business Region AB and Visit Stockholm AB (hereafter referred to as the Group).
Corporate identity number: 556491-6798.
The procurement is managed by Colligio AB on behalf of the Group, which means that the Group makes the decision to award the contract and signs the contract.
Scope
This procurement refers to contracts including services to create a social media presence for the group in China. The supplier shall be responsible for continuous monitoring, curating and technical management.
The following services are included in the contract:
Managing the Group’s WeChat accounts, including management and weekly updates.
Managing the Group’s Weibo accounts, including management and weekly updates.
Content creation, including both storytelling and moving image material to be published on the Group’s accounts.
Continuous editorial work (selection, translation, publication, continuously replying to questions and comments, as well as maintenance and operation) based on the Group’s existing content.
Marketing activities and basic processing to steer the traffic and the interest that the group is already generating towards the Group’s own digital channels.
A more detailed description of the scope of the service and the terms and conditions of its implementation can be found in this procurement document and its appendices (see primarily section 3. Service requirements).
The group intends to contract one (1) Supplier.
Aim
The group is looking for a partner to establish and develop the group’s social media presence in China with the aim of meeting the Group’s needs in terms of different target groups.
The aim of the procurement is to establish a stronger, relevant and appropriate presence on social media platforms in China, and to operate and develop existing accounts on WeChat and Weibo together with the group.
For further description of the service, see section 3. Service requirements.
Contract period
The contract period begins once the parties have signed the contract; however, no earlier than 1 October 2020.
The contract period is 2 years, with the possibility for the group to extend the contract, with unchanged terms, for another 2 years. The extension can be repeated several times, but the total contract period cannot exceed 4 years, see more under section 5.6 Contract period.
Any assignments started within the contract period must be completed as if the contract was in force, even if the contract is no longer valid when completing the assignment.