Strategic Brand Counsel & Design Management Services
Vattenfall works with holistic brand management. A key requirement is an integrated offer where the services described below are fully aligned is crucial:
The required Strategic Brand and Business Intelligence counsel services are:
Brand intelligence.
Brand strategy.
Brand management.
Digital brand strategy.
Brand architecture.
Brand framework.
Brand engagement.
Naming.
Research, Pre-studies, benchmarks etc.
Brand valuation.
Reporting and executive presentations.
Strategic project planning and management.
The required Design Management services are:
Design Management services.
Strategic design counsel.
Maintain and develop Vattenfall’s brand design to meet new business challenges and new touch-points.
Development of new and tangible expression to the Vattenfall brand.
Digital design.
Development of tools and guidelines to support implementation on Vattenfall’s touch-points.
Roll-out and implementation of tools and guidelines.
Sonic identity.
Pre-studies, benchmarks etc.
Branding Helpdesk.
Tutorials to internal and external stakeholders.
Strategic project planning and management.
Sista ansökningsdag
Tidsfristen för mottagande av anbud var 2012-07-18.
Upphandlingen offentliggjordes den 2012-06-22.
Vem?
Vad?
Upphandlingshistorik
| Datum |
Dokument |
| 2012-06-22
|
Meddelande om upphandling
|
| 2012-06-29
|
Ytterligare upplysningar
|