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Swedavia will purchase access to a Customer Relationship Management (CRM) system that support sales and marketing activities.
Swedavia will implement a new sales process to improve sales and marketing efficiency. The B2B (Business-to-business) sales team will manage communication and campaigns to prospects and existing B2B customers. The marketing resources will focus on B2C (Business-to-consumer) marketing and communication besides supporting the B2B sales team with digitalized leads management. The CRM system shall support the new sales process by providing marketing functionality as part of CRM sale. The CRM system shall have marketing functionality that support omnichannel communication with the ability to decide the customer’s preferred channel. Advertising as well as communication on social media is in scope on the following social media platforms, Facebook, Instagram, and LinkedIn.
User experience is important and usability in terms of quality requirements are necessary to succeed with the business transformation when digitalizing workflows. Single sign on is required for the entire solution enabling requested functionality. No code configuration to setup and manage workflows is required. The solution must provide functionality to configure several workflows that is adjusted for each sales unit. Native integrations to Office365 applications are mandatory.
The system shall be a COTS (Commercial-off-the-shelf) product, with configuration and integration possibilities, delivered as a SaaS (Software as a service) solution. Data shall be stored on servers located within an EU / EES country.
Configuration of workflows and organizational implementation is not part of the contract.
The contract is estimated to allow up to:
- 45 users working with sales and marketing.
- 45 users working with sales support.
- 10 users working with marketing to B2C and B2B.
- 4 system administrators.
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- The B2B yearly volumes are estimated to:
o 500 accounts and 1 10