System for Customer Relationship Management (CRM)

Swedavia AB

Swedavia will purchase access to a Customer Relationship Management (CRM) system that support sales and marketing activities.
Swedavia will implement a new sales process to improve sales and marketing efficiency. The B2B (Business-to-business) sales team will manage communication and campaigns to prospects and existing B2B customers. The marketing resources will focus on B2C (Business-to-consumer) marketing and communication besides supporting the B2B sales team with digitalized leads management. The CRM system shall support the new sales process by providing marketing functionality as part of CRM sale. The CRM system shall have marketing functionality that support omnichannel communication with the ability to decide the customer’s preferred channel. Advertising as well as communication on social media is in scope on the following social media platforms, Facebook, Instagram, and LinkedIn.
User experience is important and usability in terms of quality requirements are necessary to succeed with the business transformation when digitalizing workflows. Single sign on is required for the entire solution enabling requested functionality. No code configuration to setup and manage workflows is required. The solution must provide functionality to configure several workflows that is adjusted for each sales unit. Native integrations to Office365 applications are mandatory.
The system shall be a COTS (Commercial-off-the-shelf) product, with configuration and integration possibilities, delivered as a SaaS (Software as a service)solution. Data shall be stored on servers located within an EU / EES country.

Configuration of workflows and organizational implementation is not part of the contract.

The contract is estimated to allow up to:
- 45 users working with sales and marketing.
- 45 users working with sales support.
- 10 users working with marketing to B2C and B2B.
- 4 system administrators.
-
- The B2B yearly volumes are estimated to:
o 500 accounts and 1 100

Sista ansökningsdag

Tidsfristen för mottagande av anbud var 2023-03-12. Upphandlingen offentliggjordes den 2023-02-09.

Vem?

• Swedavia AB

Vad?

• Programvara för försäljning, marknadsföring och affärsunderrättelser › Programvara för försäljning eller marknadsföring

Var?

• Sverige

Upphandlingshistorik

Datum	Dokument
2023-02-09	Meddelande om upphandling
2023-03-22	Meddelande om tilldelning

Meddelande om upphandling (2023-02-09)
Objekt
Upphandlingens omfattning
Titel: Programvara för försäljning eller marknadsföring
Referensnummer: SDA2022-01755
Kort beskrivning:

Swedavia will purchase access to a Customer Relationship Management (CRM) system that support sales and marketing activities. Swedavia will implement a new sales process to improve sales and marketing efficiency. The B2B (Business-to-business) sales team will manage communication and campaigns to prospects and existing B2B customers. The marketing resources will focus on B2C (Business-to-consumer) marketing and communication besides supporting the B2B sales team with digitalized leads management. The CRM system shall support the new sales process by providing marketing functionality as part of CRM sale. The CRM system shall have marketing functionality that support omnichannel communication with the ability to decide the customer’s preferred channel. Advertising as well as communication on social media is in scope on the following social media platforms, Facebook, Instagram, and LinkedIn. User experience is important and usability in terms of quality requirements are necessary to succeed with the business transformation when digitalizing workflows. Single sign on is required for the entire solution enabling requested functionality. No code configuration to setup and manage workflows is required. The solution must provide functionality to configure several workflows that is adjusted for each sales unit. Native integrations to Office365 applications are mandatory. The system shall be a COTS (Commercial-off-the-shelf) product, with configuration and integration possibilities, delivered as a SaaS (Software as a service)solution. Data shall be stored on servers located within an EU / EES country. Configuration of workflows and organizational implementation is not part of the contract. The contract is estimated to allow up to: - 45 users working with sales and marketing. - 45 users working with sales support. - 10 users working with marketing to B2C and B2B. - 4 system administrators. - - The B2B yearly volumes are estimated to: o 500 accounts and 1 100

Kort beskrivning

Swedavia will purchase access to a Customer Relationship Management (CRM) system that support sales and marketing activities.

Swedavia will implement a new sales process to improve sales and marketing efficiency. The B2B (Business-to-business) sales team will manage communication and campaigns to prospects and existing B2B customers. The marketing resources will focus on B2C (Business-to-consumer) marketing and communication besides supporting the B2B sales team with digitalized leads management. The CRM system shall support the new sales process by providing marketing functionality as part of CRM sale. The CRM system shall have marketing functionality that support omnichannel communication with the ability to decide the customer’s preferred channel. Advertising as well as communication on social media is in scope on the following social media platforms, Facebook, Instagram, and LinkedIn.

User experience is important and usability in terms of quality requirements are necessary to succeed with the business transformation when digitalizing workflows. Single sign on is required for the entire solution enabling requested functionality. No code configuration to setup and manage workflows is required. The solution must provide functionality to configure several workflows that is adjusted for each sales unit. Native integrations to Office365 applications are mandatory.

The system shall be a COTS (Commercial-off-the-shelf) product, with configuration and integration possibilities, delivered as a SaaS (Software as a service)solution. Data shall be stored on servers located within an EU / EES country.

Configuration of workflows and organizational implementation is not part of the contract.

The contract is estimated to allow up to:

-          45 users working with sales and marketing.

-          45 users working with sales support.

-          10 users working with marketing to B2C and B2B.

-          4 system administrators.

-

-          The B2B yearly volumes are estimated to:

o    500 accounts and 1 100

Meddelandeinformation
Originalspråk: engelska 🗣️
Dokumenttyp: Meddelande om upphandling
Kontraktets art: Varor
Reglering: Europeiska unionen – inom ramen för avtalet om offentlig upphandling
Gemensam upphandlingsterminologi (CPV)
Kod: Programvara för försäljning eller marknadsföring 📦
Ytterligare CPV-kod: Programvara för försäljning eller marknadsföring 📦
Plats för genomförandet
NUTS-region: Sverige 🏙️

Förfarande
Förfarandetyp: Förhandlat förfarande
Anbudstyp: Anbud på alla delar
Kriterier för tilldelning
Det ekonomiskt mest fördelaktiga

Upphandlande myndighet
Identitet
Land: Sverige 🇸🇪
Upphandlande myndighet (typ): Allmännyttigt företag
Upphandlande myndighet (namn): Swedavia AB
Postadress: Stockholm Arlanda Flygplats
Postnummer: 190 45
Postort: Stockholm-Arlanda
Kontakt
Webbadress: https://www.swedavia.se/ 🌏
E-post: anders.holmqvist@swedavia.se 📧
Telefon: +46 101090566 📞
URL för dokument: https://www.e-avrop.com/lfvall/e-Upphandling/NoticeLink.aspx?id=80768 🌏
URL för deltagande: https://www.e-avrop.com/lfvall/e-Upphandling/NoticeLink.aspx?id=80768 🌏

Referens
Datum
Avsändningsdatum: 2023-02-09 📅
Sista anbudsdag: 2023-03-12 📅
Publiceringsdatum: 2023-02-14 📅
Startdatum: 2023-06-01 📅
Slutdatum: 2026-05-31 📅
Identifierare
Meddelandenummer: 2023/S 032-092800
EUT-S-nummer: 32

Objekt
Upphandlingens omfattning
Kort beskrivning:

Swedavia will purchase access to a Customer Relationship Management (CRM) system that support sales and marketing activities.

Swedavia will implement a new sales process to improve sales and marketing efficiency. The B2B (Business-to-business) sales team will manage communication and campaigns to prospects and existing B2B customers. The marketing resources will focus on B2C (Business-to-consumer) marketing and communication besides supporting the B2B sales team with digitalized leads management. The CRM system shall support the new sales process by providing marketing functionality as part of CRM sale. The CRM system shall have marketing functionality that support omnichannel communication with the ability to decide the customer’s preferred channel. Advertising as well as communication on social media is in scope on the following social media platforms, Facebook, Instagram, and LinkedIn.

User experience is important and usability in terms of quality requirements are necessary to succeed with the business transformation when digitalizing workflows. Single sign on is required for the entire solution enabling requested functionality. No code configuration to setup and manage workflows is required. The solution must provide functionality to configure several workflows that is adjusted for each sales unit. Native integrations to Office365 applications are mandatory.

The system shall be a COTS (Commercial-off-the-shelf) product, with configuration and integration possibilities, delivered as a SaaS (Software as a service)solution. Data shall be stored on servers located within an EU / EES country.

Configuration of workflows and organizational implementation is not part of the contract.

The contract is estimated to allow up to:

- 45 users working with sales and marketing.

- 45 users working with sales support.

- 10 users working with marketing to B2C and B2B.

- 4 system administrators.

- The B2B yearly volumes are estimated to:

o 500 accounts and 1 100

Beräknat totalt värde: 11 000 000 SEK 💰
Kort beskrivning: As described in the enclosed diocumentation.
Beräknat värde exklusive moms: 11 000 000 SEK 💰
Beskrivning av förnyelser:

Extension option to: 2027-05-31

Extension option to: 2028-05-31

Extension option to: 2029-05-31

Extension option to: 2030-05-31

Extension option to: 2031-05-31

Förfarande
Rättslig grund: 32014L0025
Språk på vilka anbud eller ansökningar om deltagande kan lämnas in: svenska 🗣️
Anbudens giltighetstid: 2023-09-22 📅

Upphandlande myndighet
Identitet
Nationellt registreringsnummer: 556797-0818
Kontakt
Kontaktpunkt: Anders Holmqvist
URL för dokument: https://www.e-avrop.com/lfvall/e-Upphandling/NoticeLink.aspx?id=80768 🌏

Kompletterande information
Granskningsorgan
Namn: Förvaltningsrätten i Uppsala
Postadress: Box 1853
Postort: Uppsala
Postnummer: 751 48
Land: Sverige 🇸🇪
Telefon: +46 18-4316300 📞
E-post: forvaltningsratteniuppsala@dom.se 📧
Fax: +46 18-100034 📠
Webbadress: http://www.forvaltningsratteniuppsala.domstol.se 🌏
Källa: OJS 2023/S 032-092800 (2023-02-09)

Meddelande om tilldelning (2023-03-22)
Objekt
Upphandlingens omfattning
Kort beskrivning:

Meddelandeinformation
Dokumenttyp: Meddelande om tilldelning

Förfarande
Anbudstyp: Ej tillämpligt
Kriterier för tilldelning
Lägsta pris

Referens
Datum
Avsändningsdatum: 2023-03-22 📅
Publiceringsdatum: 2023-03-27 📅
Identifierare
Meddelandenummer: 2023/S 061-180763
Refererar till meddelande: 2023/S 032-092800
EUT-S-nummer: 61
Källa: OJS 2023/S 061-180763 (2023-03-22)

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