2011-09-23Broadcasting a TV spot from 15.11.2011 to 21.11.2011 on a pan-European TV channel (European Centre for Disease Prevention and Control)
Broadcasting a TV spot from 15.11.2011 to 21.11.2011 on a pan-European TV channel.
In order to support the EU level platform for European Antibiotic Awareness Day, ECDC would like to air either a 15- or a 30-second TV spot on a TV channel reaching across Europe.
The TV spot explains the issue of antibiotic resistance and the importance of prudent antibiotic use. A light bulb is used as a metaphor for antibiotics: if you leave a light bulb on during the day, it won't work when it gets dark and you need it.
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